Alternative Fitness & Pole pioneer. Founder of Dance Party London & Co-founder of London Dance Academy.
Firstly welcome to DPL and we would be delighted to host of your special event.
Dance is a form of expression & freedom for me while growing up and it has always been in my life. I discovered pole dance in 2000 and quickly became one of the UK's first pole instructors, breaking stereotypical boundaries while pushing this empowering - at the time a misunderstood - dance style into the mainstream, for all to benefit from.
Back then, the options to learn pole or dance flexibility were extremely limited and nothing was presented as a class format. Seeing this as a huge opportunity, I proudly set up one of London's first pole dancing school in 2005, London Academy of Pole Dancing, with friend & co-Founder Melissa Gray. With dedication and hard graft, the company expanded quickly, residing in over 30 dance and gym venues such as David Lloyd, LA Fitness & Virgin. Inventing classes like bikini boot camp and extreme stretch, made us the first school of its kind and meant we attracted the brightest dance teachers in the industry.
I feel lucky to have had many wonderful moments, performing at major music events and TV appearances such as Strictly, TOWIE, The Apprentice and promotional work for Samsung. I had the pleasure to work alongside household names such as Nike, Adidas and Stella McCartney. The school was booming and we opened the doors to London Dance Academy Studios in 2012. We were definately established as an alternative fitness & dance studio and became the first studio to bring Anti Gravity yoga to the UK...
I retired as CEO of LDA in 2018 to focus on family life, shortly after the arrival of my daughter Sophia.
Now wanting to continue this journey to share my dance methods & passion for alternative movement, organizing events & teaching. This is why Dance Party London is born. I love teaching beginners/first-timers and introducing people into this fabulous secret world of empowering sensual movement & yoga well-being.
What better way to make your party or bestie feel special than to learn something eye-opening that you can giggle about for the rest of time? I have coordinated hundreds of happy hens and social events while understanding it's our job to create the best experience possible whatever the occasion.
Whether you like to try this as a new fun thing, need a confidence boost, looking to raise companies' morale or want to celebrate an occasion, it's my aim that we strive to provide unforgettable memories while you are with Dance Party London.
Love & gratitude,
Alexe Woods 🔮💜